Beyond studio work, I have a strong desire to create my own intellectual property (IP)—a character, a world, and a creative identity that belong entirely to me. While traditional jobs involve contributing to someone else’s vision, becoming an independent IP creator allows animation to function as a flexible tool rather than the final product. My long-term ambition is to develop a personal brand that expands into multiple forms: plush toys, accessories, apparel, illustration books, and original character merchandise.

I gained early exposure to this path through part-time work with Studio Enon and Muffinmaru, both of which operate within the independent creator ecosystem. Although my tasks were limited to assistant animation work, I observed their full workflow: building an audience through consistent illustration posts, developing short animations and comics, using emojis and stickers to strengthen character personality, and eventually producing merchandise and establishing partnerships. Their ability to control their brand direction was inspiring. Yet I also saw the intense workload they carried—sometimes one person taking the roles of artist, writer, animator, marketer, shop manager, and customer support. Witnessing this made me anxious about whether I could handle such demands alone.

Despite this fear, I have already begun designing my own characters and building the foundation for a small IP. Even if this path is uncertain and financially unstable compared to studio employment, it offers freedom that traditional pipelines cannot provide. The idea of creating something that reflects my identity—not merely my craft—feels meaningful. I want to make work that resonates emotionally with others, not only visually.

Reflecting on this pathway, I recognise both its potential and its risks. Independence means creative ownership, but it also requires discipline, time management, and strategic planning. Success in this field often relies on balancing consistent output with sustainable personal wellbeing. I realise I must develop skills in branding, social media communication, and small-scale business management—areas not typically taught in animation programmes. Still, the appeal of building a world that belongs entirely to me continues to motivate me.

In the long run, I envision a hybrid career: working in industry for stability while gradually growing my IP until it becomes sustainable. This dual structure allows me to maintain financial security while cultivating my personal creative identity. Ultimately, becoming an independent IP creator represents not just a career option but a path toward artistic autonomy.